Our Founder

A True Leader

Advisors Alliance Group was founded by Mr. Tan Koon Chuan; affectionately known by his peers as Chuan. Over the years, Chuan’s mentorship has resulted in the growth of over 30 directors, many of whom are the top of the industry.

The Beginning

The firm started from a ground level office located along Beach Road with 30 people; then known as Chuan and Associates. Today, she occupies a 15,000 sq ft office located geographically in the heart of CBD, with a group size of over 650 consultants.

Year 2020

In 2020, AAG braced through the difficult times of COVID-19 and achieved 200 IDA. AAG's manpower crosses 800.

Year 2019

In 2019, AAG’s manpower crosses 600.

Year 2018

In 2018, AAG made history by being Singapore's first ever 100 IDA Dragon Team. In doing so, they also became the first team in AIA Group's 18 international markets and the only team in 2018 in the South East Asian region to achieve that accolade.

Year 2018

In 2018, AAG’s manpower crosses 500.

Year 2016

In 2016, AAG’s manpower crosses 400.

Year 2016

In 2016, AAG organized regional case competition to invite fresh ideas relevant to the financial sector. Besides the grand prize of $10,000, the teams also get to walk away with in-depth learning experience from industry veterans.

Year 2014

In 2014, our social outreach expanded and launched AA Cares Fund in support of Club-100 @ North West, as well as Hope for Pearl Project.

Year 2014

In 2014, AAG’s manpower crosses 300.

Year 2013

In 2013, AAG’s manpower crosses 200.

Year 2011

In 2011, AAG’s manpower crosses 100.

Year 2009

In 2009, Chuan was instrumental in establishing the $1.8M title sponsorship to S-League as a good way to give back to society.

Year 2008 Life’s 100 Great Quotes

Great Quotes was launched on Mount Everest.

Year 2000s

The official launch of AA Varsity Internship in 2005 – the programme aims to give undergraduates fair perspectives of the financial services industry and has impacted more than 1000 undergraduates.

Early 90s

The first varsity-level young leaders recruitment drive was initiated during the early 90s, beginning in NUS EUSOFF HALL and expanded quickly to other halls and universities due to great reception

Early 90s

We believe in being proactive in organizing community events such as Children Care & Golden Care and contributing towards the care of the under-privileged, both young and elderly.

Core Beliefs

Guided by our vision, mission, and values, Advisors Alliance Group is in constant pursuit of achieving world-class standards in instructional practice, operating system, culture, philosophies and most importantly bringing valued service to our clients. We believe in bringing people from where they are today to places they have never been before – impacting lives, always.

Varsity Presence

Over the years, Advisors Alliance Group has built deep roots within the major varsities in Singapore, and pioneered the Entrepreneur Internship Programme that has been run annually since 2005. Many renowned practitioners have come from our involvement in the universities.

Social Causes

“Thousands of candles can be lit from a single candle, and the life of the candle will not be shortened. Happiness never decreases by being shared.”

– Buddha


The firm believes in the concept of Abundance. As such, we have always adopted a secondary focus to give back to society – through the Goldencare Project, Volunteer Work, Charity and Community Work, and most recently the AACares; set-up in collaboration with North West CDC. AAG is also an ambassador for the Hope for Pearl Project, providing mentorship and financial assistance to impoverished students in China, supporting their education.